Wine tasting and dining are enjoyed in a luxurious setting where panoramic windows overlook Temecula’s spectacular vistas. The result is a unique combination of Modern Moorish architecture and ambiance that honors ancient Persian traditions, while paying tribute to the contemporary character of California as is reflected on the back label of all his wines “Ancient traditions of Persia rooted in the modern expression of California.” BJ built Fazeli Cellars to reflect pride for his own rich cultural heritage.